Nova CRM – SaaS Platform
An AI-powered client relationship manager serving over 20,000 active daily enterprise brokers with sub-50ms latency.
Operational Background & Scope
Enterprise financial CRM serving over 20,000 active institutional brokers requiring millisecond latency and real-time deal pipeline synchronization.
Industry Focus: SaaS & Technology
Engineered specifically to solve compliance constraints, high-concurrency demands, and operational patterns within SaaS & Technology.
Operational Bottlenecks & Scale Constraints
Legacy CRM databases suffered from catastrophic lock contention during market opening surges, causing 4-8 second page freezes for 20,000 active brokers.
Functional & Non-Functional Engineering Criteria
- Sub-50ms query latency for pipeline and ledger views under 50,000 concurrent requests
- Real-time collaborative deal boards with optimistic UI updates and collision resolution
- Embedded AI agent copilot for automated call transcription, summarization, and task extraction
Engineered Full-Stack Software Response
Engineered an event-driven Next.js platform backed by high-throughput PostgreSQL with logical replication, Redis caching, and fine-tuned LLM deal summarization.
07 // System Architecture & Technical Strategy
Distributed modern SaaS topology combining Next.js Server Components for sub-second first contentful paint with WebSocket streams for continuous live deal updates.
CQRS & Read Replication
Offloaded heavy analytical reporting and broker search queries from transactional write masters.
Real-Time Edge Synch
Bi-directional WebSocket connection multiplexer handling 25,000 simultaneous connections.
Technologies Deployed in Production
09 // Engineering Methodology & Delivery Roadmap
A rigorous four-phase agile engineering cadence designed to eliminate risk, maintain SOC-2 compliance, and execute seamless production cutovers.
Database De-coupling & Schema Normalization
Extracted core CRM tables and set up zero-downtime replication pipelines.
- Prisma Schema Definitions
- Zero-Downtime Data Migration Scripts
Real-time WebSocket & Dashboard Engine
Built the responsive desktop and mobile broker workspace with Recharts analytics.
- Real-time Deal Board
- Interactive Recharts Performance Dashboard
AI Copilot Integration & Hardening
Integrated automated transcript summarization and task routing.
- Broker Copilot Widget
- Automated Churn Warning Model
Enterprise Load Testing & Rollout
Executed 50,000-user simulated concurrency stress tests and production cutover.
- K6 Concurrency Benchmark Reports
- SOC-2 Compliance Documentation
Verifiable Technical & Business Impact
Scaled firm-wide adoption with zero reported downtime during peak market open hours
Brokers closed enterprise contracts significantly faster using automated AI summaries
Reduced from previous 4,200ms latency on the legacy monolith platform
“Astraiv Technologies rebuilt our entire broker core without a single minute of downtime. The speed and real-time collaboration have transformed how our trading desks close deals.”
Need Something Similar?
Consult directly with our principal software architects to engineer a SaaS & Enterprise Platforms solution tailored to your operational scale and compliance mandates.